Who I am

I came to admissions from advertising.

My journey began with a degree in advertising, where I developed a keen understanding of how to effectively market ideas and narratives. Now, I have a passion for channelling that expertise into helping students present themselves in the most compelling way possible to their dream colleges.

Role
College Application Coach, independent
Since
July 2012
Degree
BA Communications / Advertising
University
Brigham Young University, 2009–2013
Students helped
65+
Acceptance rate of well-qualified students
98%
Schools they got into
15
Rating across 37 reviews
5.0

Why I coach

There’s truly nothing quite like the experience of being a high school student, filled with hopes and dreams for your future. I vividly remember my own senior year; the college application process felt overwhelming and intimidating. I had poured my heart into becoming the ideal candidate, yet I worried whether or not my applications were reflecting the right narrative.

Now, as a dedicated college application coach, I find great joy in guiding students through this pivotal journey. I understand the pressure you feel, and I’m here to transform that anxiety into excitement. Together, we’ll dive deep into understanding your passions, values, and aspirations. This process should be a celebration of your unique story and potential.

I don’t just help you navigate applications; I empower you to see how incredible you truly are. With my support, you can approach this journey with confidence and enthusiasm.

How I work

For the past 13 years, I have been dedicated to guiding students through the intricate landscape of college admissions essays and applications.

I specialize in coaching students through the BYU application process and have also guided many other students in navigating the complexities of various college applications. My approach is rooted in early strategizing — getting to know each student’s unique background, strengths, and aspirations. By understanding what colleges value most, I can help students tailor their narratives to stand out in the eyes of admissions committees.

Once we’ve crafted a solid strategy, I guide students as they write their essays, ensuring they articulate their stories in a way that captivates. With comprehensive editing and revising, I help transform their drafts into polished, engaging essays that truly reflect their potential.

The approach

Being highly qualified is the baseline expectation — thousands of applicants clear it. Standing out takes something else.

  1. 01

    Purpose-based passions

    How the way you spend your time ties into a bigger picture. Articulate cause and vision.

  2. 02

    People-based solutions

    Our brains are wired for stories. We find the real ones where you made a difference.

  3. 03

    Dynamic partnership proposal

    Why this school is the best bridge from where you are to where you want to end up — and what you will contribute once you are there.

Kate’s full profile and every review are public on Leland.

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